Archive for September, 2008

Two wrongs don’t make a right.

Thursday, September 25th, 2008

There are two things terribly wrong with this sign: for starters, the apostrophe that is glaringly wrong. I can understand some errors, I swear. But when have you ever seen the word, “ladie”? Even if “ladie” were really a word, according to the sign, this store would only be for one ladie. No more. And sadly, it was next to one of my favorite places to eat when I lived in New Bern, so generally my appetite was stymied for all of 5 minutes, until I’d smell that sweet, wonderfully amazing tomato bisque that had me licking the bowl at Kitchen on Trent. I have no shame. Still, somebody signed off on the proof of this sign. Nobody thought twice about its questionable punctuation before it was placed over the door of this company? Ouch!

Secondly, I have to question the taste of whoever signed off on the design of the sign, too. Come on, guys. You used a font named “Curlz”. Do you know how many small town, kitschy beauty shops use that spelling in their names because they think they’re being clever? (You know them: Kathy’s Kutz & Kurlz, Mane Tamers, From Hair to E-tan-ity, and my personal favorite: Curl Up and Dye.) I think if my dog had vomited on the sign, it’d be more attractively design, and let me tell you, Harley puking on anything is not a pretty sight.

So, my dear ladie’s [sic!!!] at So Much Silver, next time, at least find somebody who has a little bit of design skills (I have friends, lots and lots of friends…) and a copywriter (I know one of those too) on hand. It’ll be much less embarrassing for us all.

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Next time, sponsor this moment by Merriam-Webster

Friday, September 5th, 2008


 

Aside from my bizarre obsession with seeing how many holes and steel posts I could stick into my body, I’ve never been much of a jewelry girl. Quite honestly, I’d be much happier stumbling across a pair of $8 Wonder Woman-esque star earrings than getting that blue Tiffany box I’m always hearing so much about since I the earrings would definitely go better with my wardrobe. 

(On a side note, I know, I’m a terrible woman. Mom is so disappointed in me.) 

So when my friend Alisa recently asked me to escort her into some shop near work that had lots of jewelry, I wasn’t bubbling with excitement, but thought I’d check it out anyway.

We breezed through the store where I actually did try on some big, funky rings, plus we checked out some yummy candles and some other little chatchkis like martini glasses that were sort of fun. Then, after killing about 15 minutes inside, we headed to the door where I was greeted with, “Life has it’s moments…make them unforgettable.”

It is moments? Ugh. Even if I were into jewelry, I can guarantee any ”moment” would have been completely destroyed for me after witnessing that typo.

Alisa laughed at my disgust. Hey, at least correct spelling and punctuation is something I’m passionate about. Plus, it helps me stay employed.

Another quick lesson:

its |its|possessive adjective

belonging to or associated with a thing previously mentioned or easilyidentified : turn the camera on its side | he chose the area for its atmosphere.• belonging to or associated with a child or animal of unspecified sex :a baby in its mother’s womb.

it’s |its|contraction of

• it is : it’s my fault.• it has : it’s been a hot day.

USAGE Its is the possessive form of : it ( : the dog licked its paw), while it’sis the contraction of : it is ( : look, it’s a dog licking its paw) or : it has ( : It’s been too long). The apostrophe in it’s never denotes a possessive. The confusion is at least partly understandable since other possessive forms (singular nouns) do take an apostrophe + s, as in : the girl’s bike or : thepresident’s smile.

 

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